Storytelling by the city

Have you ever heard of the Urban Nomads? Conform Science of the Time: “Urban Nomads are the hard working, city dwellers who daily weave their own web intertwining work and play on the go. Carrying their laptops and mobile phones through cities, they travel from one hotspot to the next. If a bar does not offer them WIFI, they will probably not drink and dine there. Drink, dine and work, we must say. As long as they are connected, they will work 24/7/365 days a year. With pleasure…”

Their slogan is: I am the city and the city is in me.

They only live in the city and the city is their playground. Sometimes the city even tells you a little story…

What it is

This is a cool technology that looks like Augmented Reality. On the wall in the city you see a painting with a code in it: a QR code.

Wikipedia: “A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.”

Here you can see an example of the wall in Paris. The painting is about the experience of the Paris Commune. Images related to the event are putted on the walls and an associated QR code links you to a website where the history of the Commune is presented.

Their website is a map of Paris.

Why it’s Cool

This is some new kind of graffiti, you may have heard about the term Guerrilla marketing. Guerrilla marketing is a kind of PR that you’ll find at unexpected places and it is striking present. Nowadays Guerrilla marketing isn’t that Cool anymore, because it is just that prominent, it is too much. Actually this is graffiti but now you don’t just walk by. Just stop and do something with the wall.

It also tells you a story so it is also educative. What also Cool is about the educative part is that the information related to a certain event is published the same day in which the event was historically registered, but then 140 years ago.

Paris should be filled with codes, that provide open, accessible pieces of the history of the city.

And if you think it is Cool and want to say something back. Here is a wall where you can leave your dreams on. Talk to the city, what would you say?


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