RFID tags

I think you already are familiar with Radio Frequency Identification, but you may not be aware of it. RFID makes it possible to upgrade all kinds of procedures in a more efficient, safer and more effective way. Probably you know the tags that are in books at the library, tags that provide the logistic branch insights in their flow and supply of goods or securitytags at clothes.

But what is it?

RFID stands for Radio-Frequency IDentification. This refers to small electronic devices that consist of a small chip and an antenna. The chip typically is capable of carrying 2,000 bytes of data or less.

The RFID device serves the same purpose as a bar code or a magnetic strip on the back of a credit card or ATM card; it provides a unique identifier for that object. And, just as a bar code or magnetic strip must be scanned to get the information, the RFID device must be scanned to retrieve the identifying information.

RFID-tags do excist for a while now, but nowadays they use them more innovative and creative. RFID can be used for getting knowledge or share knowledge with your customers. Here is an example of how RFID is integrated in your appearance.


This RFID shoe from WeSC KarmaTech connects with a special doormat, your shoe tells your social network where you are and friends are able send a message back to the doormat so you will be able to communicate through a doormat.

Why it’s Cool

This sounds like a funny example, not for real life, but imagine if every shop had a special doormat like this. Retailers could gather all kind of information about you. Or mash up this doormat with Foursquare and be challenged for visiting some unique places. You can also challenge yourself for walking more when you could measure your outdoor activities. There is a lot possible with RFID in your shoes.

For more examples watch out for our upcoming blogpost!

You can find it here.

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One response to “RFID tags

  1. Pingback: Shopping with RFID (2) « Watching through my glasses·

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