The Fun Theory award is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. The Speed Camera Lottery is an award winning concept that keeps you from speeding tickets at a fun way.
The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would receive cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding. Can we get more people to obey the speed limit by making it fun to do?