New Balance and Nike both tapped into the running market, with the boston label opening a new experience store in Shanghai and Nike working with the NY Bridge Runners. Adidas is not about to lose its edge in the running culture revival, and has taken advantage of the increasing popularity of running in Japan by opening a new performance concept store, adidas RUNBASE.
What it is
Adidas RUNBASE is located just steps away a popular jogging spot in Tokyo. The concept store does not only offer a full range of adidas products geared towards running, but as its name suggests, it also acts as an active base for runners. Lockers (248 in total) and 16 shower stalls stocked with products are available for runners to rent alongside shoes.