Disney unveils its first Augmented Reality toys

I’m a huge fan of Disney: I wish I could be like peter pan. And I’m a huge fan of Augemented Reality. This idea made me say: aaah I like!

Disney has teamed up with toy company JAKKS to develop its first augmented-reality toys, which will allow children to virtually interact with its well-known characters.

What it is

Working via an app that can be downloaded to Apple or Android devices, ‘DreamPlay’ toys will be able to trigger pre-set animations on the device’s screen.

By training the device’s camera on the toy, users will be able to summon up amusing animated scenes. For instance: fairies appear to glide in and out of buildings, animated critters start playing musical instruments, mythical characters dance on a toy piano’s keyboard.

"DreamPlay" app is seen on a tablet"DreamPlay", developed by Soon-Shiong's NantWorks company and JAKKS, is seen in this undated handout photo

Why it’s Cool

Walt Disney toys are sold around the world. Now, children can find them in the cloud as well.
Designed to extend the play life of the toys, it remains to be seen if children will take to this new virtual dimension.
Technology can help people live better, work better, play better. This is the way they will play better.


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